Promoting innovation, job creation and sustainability are the slogans of the 15th World Tourism Organization (UNWTO) awards.This long-standing and above all prestigious award recognizes both public institutions and the private sector and non-governmental organizations in the development of competitive, responsible and sustainable tourism, which strives to achieve the United Nations Agenda for Sustainable Development by 2030.We have written in more detail earlier about the 17 goals of this commendable Agenda, which are in fact the criteria for receiving this award, and in short they are: to eradicate poverty and hunger in the world, raise the quality of health and well-being, ensure quality education, gender equality, clean water and humane conditions life, enable affordable and clean energy, fair business and economic development, industry, promote innovation and create functional infrastructure, reduce inequalities, create sustainable cities and communities, responsible production and consumption, then actions related to climate protection, preservation of underwater and terrestrial life, preserving peace, justice and building strong institutions, all through strong and healthy cooperation.From the first awards until today, more than 70 institutions have been recognized by the UNWTO award. In 2017 alone, 128 applications were received, and the award went to the Turismo de Portugal, the Mangalajodi Ecotourism Trust of India, the Indonesian booking platform Triponyu.com and the Spanish National Tourism Innovation Society SEGITTUR.Applications for all stakeholders – we repeat, stakeholders in the public sector, government, entrepreneurship and NGOs are open until 31 October. The finalists will be announced in December 2018, while the announcement of the winners is scheduled for January 2019.Also, for January 2019, another award of the World Tourism Organization was announced. It is a UNWTO award for ethics, to which all signatories of the so-called private sector bonds to promote the global code of ethics in tourism, formulated by the UNWTO back in 2011. The signatories undertook to maintain, promote and implement the values of responsible and sustainable tourism through a set of specific guidelines set by the World Tourism Organization in order to build a tourism sector based on the principles of ethics and responsibility. Details of the application, according to the World Tourism Organization, will be announced soon.The Global Code of Ethics seeks to link economic, social, cultural and environmental components in advancing the culture of travel and tourism in general, and stems from the following 10 points: the contribution of tourism in mutual understanding and respect between people and communities, tourism is a tool of individual and collective fulfillment. is a factor of sustainable development and a user of cultural heritage (which of course it seeks to improve). The Code recognizes the benefits of tourism activities for the host country, but also emphasizes the obligations of stakeholders in tourism development. Finally, they want to define the right to tourism, the freedom of tourist movements and the rights of employees and entrepreneurs in the tourism industry. Finally, the last point implies the implementation of all of the above.