AFTA dismisses possible glut of tour operators

first_imgThe Australian Federation of Travel Agents (AFTA) is unconcerned by a possible “rash” of new tour operators entering the market, with chief executive Jayson Westbury saying the barriers to doing so were too “complicated”.  Speaking to members of the Council of Australian Tour Operators’ (CATO), Mr Westbury said any future wave of new agents flooding an industry regulated by a voluntary accreditation scheme was unlikely.“The barriers by nature of our structure are pretty big,” the AFTA boss said, highlighting such hurdles as store leasing, bank credit and ticketing accreditations.  “If every Tom, Dick and Harry wants to become a travel agent, if they can make a buck out of it, I say good luck to them.”Mr Westbury went on to shrug off a potential increase in business failures, saying that “any new arrangements of voluntary accreditation would carry no more risk that we currently have”.    More concerning for the industry, according to the AFTA boss, is a changing distribution model, with business alliances such as the new Jetstar/Agoda partnership creating an uneven playing field by moving operations offshore. Meanwhile, it was announced that the entire Jetset Travelworld Group had committed itself to AFTA, adding 400 members to the organization and bringing its total membership to more than 2,800. Source = e-Travel Blackboard: M.Hlast_img read more

NYC partners with Cape Town to tap the tourism potential

first_imgAfrica’s Cape Town and USA’s New York City has formed a partnership in order to boost tourism between the two destinations.The tourism partnership agreement was signed in New York by NYC & Company President Fred Dixon and Cape Town Tourism’s Chief Executive Enver Duminy.A two-year contract is signed between the two nation by which they will have to collaborate the best practices in tourism marketing and exchange marketing assets that will cultivate a productive tourism relationship in the years ahead.Dixon mentioned that the two cities share a lot in common in terms of culture, cuisine and design.Cape Town will be promoted in the New York City through advertisements on bus stop shelter and LinkNYC kiosks that is expected to reach 17.6 million media impressions.In Capetown, advertisements will be rolled out through digital and out-of-home media of the same value with specifics to be determined.  To boost inbound and outbound tourism within both the countries, special travel packages are to be launched to increase the footfall in both places.South Africa is ranked the largest African origin market for visitors to New York City.last_img read more